Leaders have great ideas all the time. They are knowledgeable and regularly have insights into their customers' predicaments. They are great at spotting areas for improvement. But great ideas are not enough to get you through the obstacles new ideas, products, and services inevitably confront on their way to successful delivery.
These are the tactics and strategies Getting Innovation Right addresses. The book provides templates, step-by-step instructions, techniques, tools, and practical guidance on how to do the very things that maximize your innovations chances of success in the market.
Since 1998 I have worked hand-in-hand with over a hundred leaders and their organizations, large and small. I have been part of innovation initiatives in $20 billion organizations and $10 million enterprises. I have worked in the private sector, public sector, and among associations. From that work I distilled seven key activities that lead to successful innovation. Leaders who carry them surge ahead of their peers and the competition. As a result they are able to consistently pursue, create, and leverage inflection points in the market for great impact. The seven activities are:
A positive inflection point is a game change that shifts market circumstances decisively in your favor. I show you both positive and negative inflection points and how to use both to get ahead.
Strong innovation leaders cultivate the people and environment that provide the necessary foundation of leadership, talent, and idea management. I lay out the details and exactly what you need to do to build these capabilities.
The best innovation rises from a sea of information about products, services, customers, competitors, market conditions and internal capabilities. Use my eight steps of an effective business intelligence effort to collect the information you need to make the right strategic decisions.
In order to see new opportunity you must be able to get out of your own box. I share proven techniques and tactics capable innovators use to question their own assumptions.
Disruption is part of business life today. Successful leaders know how to identify the opportunity embedded in adverse conditions. I lay out the four kinds of disruption and how to use each and every one to advantage.
Skillful innovators understand what drives value, what it looks like to customers and other stakeholders, and how to generate it by delivering something more, better, or new.I provide a powerful tool so you can identify the kind of value that will propel you forward.
Every stage of your innovation holds opportunity to engage the people most interested in your offerings. I go through the stages one by one and lay out uptake tactics including value pulses, value surges, and value webs.
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John H. Graham, IV, CAE
President & CEO
American Society of Association
"It is important to get some practical advice in a world filled with innovation theory. That’s exactly what Seth offers in his latest book, Getting Innovation Right..." Read More
70 CEOs in the corrugated industry
Virginia Council of CEOS:
120 CEOs of Richmond, VA
Executive Director, Fulbright Association
CEO, Project Management Institute