Seth Kahan
Getting Innovation Right
how to turn ideas into outcomes
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Innovation

Getting Innovation Right

Leaders have great ideas all the time. They are knowledgeable and regularly have insights into their customers' predicaments. They are great at spotting areas for improvement. But great ideas are not enough to get you through the obstacles new ideas, products, and services inevitably confront on their way to successful delivery.

Here are some of the common ways leaders fall short when it comes to innovation:

  • They don't invest in the leadership talent required to successfully develop new products and services.
  • They don't do market research to ensure circumstances are conducive to their new offering.
  • They don't take advantage of market disruptions.
  • They don't think through value from the customers' point of view, taking the time to discover what customers are compelled to buy.
  • They don't drive the required uptake to increase and accelerate market acceptance.

These are the tactics and strategies Getting Innovation Right addresses. The book provides templates, step-by-step instructions, techniques, tools, and practical guidance on how to do the very things that maximize your innovations chances of success in the market.

Since 1998 I have worked hand-in-hand with over a hundred leaders and their organizations, large and small. I have been part of innovation initiatives in $20 billion organizations and $10 million enterprises. I have worked in the private sector, public sector, and among associations. From that work I distilled seven key activities that lead to successful innovation. Leaders who carry them surge ahead of their peers and the competition. As a result they are able to consistently pursue, create, and leverage inflection points in the market for great impact. The seven activities are:

1. Pursue and Leverage Inflection Points

A positive inflection point is a game change that shifts market circumstances decisively in your favor. I show you both positive and negative inflection points and how to use both to get ahead.

2. Build Innovation Capacity

Strong innovation leaders cultivate the people and environment that provide the necessary foundation of leadership, talent, and idea management. I lay out the details and exactly what you need to do to build these capabilities.

3. Collect Intelligence

The best innovation rises from a sea of information about products, services, customers, competitors, market conditions and internal capabilities. Use my eight steps of an effective business intelligence effort to collect the information you need to make the right strategic decisions.

4. Shift Perspective

In order to see new opportunity you must be able to get out of your own box. I share proven techniques and tactics capable innovators use to question their own assumptions.

5. Exploit Disruption

Disruption is part of business life today. Successful leaders know how to identify the opportunity embedded in adverse conditions. I lay out the four kinds of disruption and how to use each and every one to advantage.

6. Generate Value

Skillful innovators understand what drives value, what it looks like to customers and other stakeholders, and how to generate it by delivering something more, better, or new.I provide a powerful tool so you can identify the kind of value that will propel you forward.

7. Drive Innovation Uptake

Every stage of your innovation holds opportunity to engage the people most interested in your offerings. I go through the stages one by one and lay out uptake tactics including value pulses, value surges, and value webs.

Watch and listen to my March 2013 webinar for Kent State University

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Leaders Rave About Seth

John H. Graham, IV, CAE
President & CEO
American Society of Association

"It is important to get some practical advice in a world filled with innovation theory. That’s exactly what Seth offers in his latest book, Getting Innovation Right..." Read More

Mike Panaggio
Chariman
DME Holdings, LLC

"Seth is a boundless strategic thinker and motivator. Getting Innovation Right can propel your organization’s next move upward..." Read More

Michaela Oliver
Senior Vice President of Human Resources,
Rosetta Stone, Inc.

"Seth does it again with his latest book, Getting Innovation Right. After reading this book, you will not only have an approach to utilize, but the tools to help you make things happen quickly, and succeed..." Read More

Linda Hallman
CEO
American Association of University Women

"Seth motivates and inspires me to approach new challenges in different ways — not with fear, rather with anticipation..." Read More

Barbara Tulipane
CEO
National Recreation and Park Association

"My work with Seth helped me to achieve greater success in both my career and in my life..." Read More

Bill George
Harvard Business School

"Seth Kahan informs leaders on how they can strategically and logistically enact change..." Read More

Chris McEntee
Executive Director / CEO
American Geophysical Union

"Seth Kahan excels at bringing together disparate groups and individuals so that they can find common ground and achieve breakthroughs in performance..." Read More

Mary Power
CEO
Council of Better Business Bureaus

"Seth helped us truly focus on our story and our value. He was my Organizational Yoda..." Read More

Ralph Nappi
President

"Seth has the unique ability to help leaders facilitate transformative change not just for their association but for their industry..." Read More

Executive Clients

70 CEOs in the corrugated industry

Virginia Council of CEOS:
120 CEOs of Richmond, VA

Jane Anderson
Executive Director, Fulbright Association

John Alfano
CEO, AOPHA

Gregory Balestrero
CEO, Project Management Institute

Tony Cancelosi
CEO, Columbia Lighthouse for the Blind

Matthew J. Clark
Managing Partner, Arent Fox

Doug Culkin
CEO, National Apartment Association

Mike Finnell
CEO, Youth for Understanding USA

Jill Hreben
CEO, Otterbein Retirement Living Communities

Diane James
Executive Director, Womens Transportation Seminar

Pat Jones
CEO, International Bridge Tunnel and Turnpike Association

Mark M. Katz
Chairman, Arent Fox

Doug Kleine
Executive Director, Association for Conflict Resolution

Andrew Kutt
Director & Founder, Oneness Family School

Jack Lewin
CEO, American College of Cardiology

Dan Longo, MD
Scientific Director, National Institute on Aging

Chris McEntee
CEO, American Geophysical Union

Marcia McNutt
Director, US Geological Survey

Bill Millar
CEO, American Public Transportation Association

Susan Newman
Secretary General, Inernational Real Estate Federation

Julie Oyegun
Director, World Bank Diversity Programs

Mary Power
CEO, Council of Better Business Bureaus

Susan Sarfati
CEO, Center for Association Leadership

John Saunders
Executive Director, National Forum for Black Public Administrators

Jimmy Neil Smith
International Storytelling Foundation

Barbara Tulipane
CEO, National Recreation and Park Association

Robert T. Van Hook
Interim Executive Director, Center for American Nurses

Gaddi Vasquez
Director, Peace Corps

Kathy Warye
CEO, Association of Professionals in Infection Control

James Wolfensohn
President, World Bank

Claudia Zacharias
President and CEO, Board of Certification/Accreditation, International

Ken Garrison
Executive Director, Society of Competitive Intelligence Professionals

Ralph Nappi
CEO, The Association for Suppliers of Printing, Publishing and Converting Technologies

US Congressman Christopher Shays
Connecticut

Kerry Stackpole
President, Printing & Graphics Association MidAtlantic

Linda Hallman
Executive Director, American Association of University Women

David Baxa
CEO, VISTA Technology Services Inc.

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Getting Change Right

Getting Change RightRead Seth's Washington Post bestseller, the definitive strategy guide for leading transformation.

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Getting Innovation Right

Getting Innovation RightLearn how to transform ideas into outcomes. Getting Innovation Right is the second commercial publication from Seth Kahan.

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